artist: SIT, Zedz, Kamp Horst, X-O a.o.
project: curating a group of 7 contemporary artists to create large scale artwork for 7 newly released tracks by top DJ Martin Garrix
client: Martin Garrix
World's no. 1 DJ Martin Garrix asked us to help put together 7 artists for an exciting project during the Amsterdam Dance Event in October 2016. He was set to release 7 new tracks during that week, one for each day, and was looking for 7 contemporary artists to each create artwork for the new tracks.
All the works were painted on individual 2x2 meter canvasses on a single day and subsequently released on the day of the track release. A timelapse of the artists at work accompanied each track as a music video, reaching a total of 20 million views and counting on YouTube.